Male modelling Piero Verni t-shirt

Statistics show that suicide is the single biggest killer of UK men under the age of 45 and they are 3 times more likely to take their own lives than women. Recent years have been saddened by the deaths of some of the most talented and iconic males such as Robin Williams, Avicii, Keith Flint, and Chester Bennington to name a few.

As a brand with a predominantly male customer base in the UK, the mental health of young men is a subject close to our hearts. Busy lifestyles, social expectations, fashionable drug culture, and social media pressures are just some of the anxieties facing young males in a fast-paced 2019.

We have joined forces with the charity CALM (Campaign Against Living Miserably) to support their work in preventing suicide in young men across the UK.

From May we will be teaming up with models, influencers, and celebrities to raise awareness for CALM (including Jordan Adefay, pictured) who offer a FREE and CONFIDENTIAL webchat and helpline 7 hours a day, 7 days a week. To help this important cause, we’ll be donating 15% of all sales in 2019 and will continue to raise awareness...

You can also donate directly to CALM using the link below.

Donate to CALM